When I start reviewing Twitter accounts it can quite often be the case that businesses who aren’t used to working in the social media environment are using Twitter as just another outreach to their marketing content. You can tell these accounts as generally all they contain are updates generated by the feed from their news page or if they have one, their blog. Whats missing here is the social element to marketing your business online. The... 

Bettween is a new conversation tracker for Twitter. Hailing itself as the ultimate in its class, Bettween allows you to input the user name of two twitter users and follow any conversations between them. It’s a good way to follow unfolding conversations between celebrities, or keep track of previous conversations you’ve had with your followers. We’ll warn you  Read More →

This is a handy mobile interface and works great from your desk too.  You simple log into Tweetbe.at (as in TweetBeat) with oAuth and pick a channel or hashtag.  When I say pick, I mean type one in to be clear.  There is no list of existing channels to be found.  I made a quick one for the SocialMediaBusinessForum ( #smbf ) You are then presented with a nice sized, timeline list of tweets with that tag and the avatars and names of who …  Read More →

by David Turnbull – Follow him @dturnbull CoTweet.com is a powerful Twitter-centric web application designed to help brands connect with their audience and join the conversation. Although used by some large companies such as Ford, Pepsi and Whole Foods I’ve seen little mention of the tool in the blogosphere and thought it deserved some attention. Why use CoTweet.com? Integrated monitoring and response . By going to cotweet.com/search (after... 

by Robert Dwyer of The Wellesley Wine Press – Follow him @RobertDwyer A subtly confusing aspect of Twitter , even for people who have been using the service for a while, is understanding the differences between replies, mentions and direct messages. These concepts are confusing because they’re different than E-mail and aren’t necessarily the same as on other social networks like Facebook. The goal of this piece is to help well-meaning... 

By James Mallinson – Follow him @jmallinson As useful and fun as Twitter can be, it can also be both addictive and a major distraction. Many times in the past I’ve tried to write a blog post or work on some other big project and I’d lose my focus because I had Twitter open and kept getting drawn to it, wanting to tweet something, see what others were tweeting or just reply to somebody. Of course, this is a common and well documented... 

TweetMyGaming launched in June of this year with the goal of finding out what people are saying about games. A project from the folks at gaming social network gamerDNA (be sure to check out our recent feature on the subject), TweetMyGaming taps into the former’s existing database of game titles to aggregate tweets that mention games. A few recently-added features have turned TweetMyGaming into a sort of Tweetmeme for gaming as well as... 

by Chris Allison of neboweb ( @neboweb ) As Twitter continues to define its niche, many companies are hiring individuals for the sole purpose of being the brand’s face on Twitter. For companies with a bigger grasp of the online scene, these individuals often do much more than just Tweet, but being the brand’s bird is still a crucial part of the job  Read More →

By Nathan Hangen , follow him @nhangen . I’m still amazed by the people that think Twitter is nothing more than a fad that is soon to disappear  Read More →

Okay, I know that the majority of people will want to say “all of the above”, but please try not to? I’m curious as to what your PRIMARY reason for using Twitter is. That is, when you’re not using Twitter, what is it that makes you run to it like it’s an enormous candy store, and you’re a kid with a nickel*?  Read More →