How the PGA Tour Uses Social Media to Connect with Fans
For sports leagues, social media represents an unprecedented and unparalleled opportunity to connect with fans on a personal level. That’s especially true for non-team sports, such as golf, which tend to be more star driven and benefit greatly from fans making a personal connection with players. The PGA Tour, which operates the main professional golf league in the United States, is a firm believer in the power of social media to serve fans and expand the Tour’s footprint around the world. “Social media offers opportunities not only to communicate with our fans, but also to offer unique access to the sport,” said Scott Gutterman, the executive producer of PGATour.com , the league’s official web site. Gutterman …
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chiaida (chida ai) : RT @yuu_pan: ???? RT @donbiro: ????? RT @it_golf: ?????????? http://twitpic.com/2a9k2v.. Updated : 2010-07-31T08:31:27Z | Reply | View Tweet |
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Tanti_Edwin (Rustanti Edwin S.) : @eVetimotijevic;laki lo nyangkul apa golf?Klo laki gw lg sakaw golf, gak diluar rmh /di backyard rmh.Golf mulu!Gak ngerjain apa2 selain itu... Updated : 2010-07-31T08:31:24Z | Reply | View Tweet |
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peterjharvey (Peter Harvey) : No Brits in Top 30 at @RICOHWomensBrit #golf at Royal Birkdale, Southport! Hoping to go to final day (I'll leave my Union Jack at home)... Updated : 2010-07-31T08:31:21Z | Reply | View Tweet |
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Donbiro (????) : ???? RT @it_golf: ?????? http://twitpic.com/2a93q5.. Updated : 2010-07-31T08:31:16Z | Reply | View Tweet |
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TM_BritishOpen (British Open) : Tseng secures lead at British Open golf http://retwt.me/1O5WI (via @Norwegianguide).. Updated : 2010-07-31T08:31:16Z | Reply | View Tweet |
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