Super Data
February 10th, 2010 admin
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My name is @kevinweil and I’m on the analytics team at Twitter. The convergence of sports, brands, and culture around the Super Bowl makes for a particularly fascinating set of tweets to follow. Fans of the @NFL watch the Super Bowl for the football and others enjoy the spectacle for the commercials. We were curious to understand how these groups interacted with Twitter as the game unfolded. We categorized each incoming tweet as about the Super Bowl itself, about the brands or the commercials, or neither. Dividing each group by the total volume of tweets, we produced the …
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